The eyewear industry is stuck in an old game: selling mass-produced frames from stock boards that anyone can find online. Margins are shrinking, competition is fierce, and the only way out seems to be lowering prices.
But what if you could change the rules entirely?
With 3DNA, you can.
Forget overstocked inventory and outdated frame boards. 3DNA empowers you to replace your traditional stock with a dynamic, personalized design experience that clients will love—and talk about.
Here’s what sets 3DNA apart:
Creative Design Replaces Stock Inventory
Don’t settle for the same SKUs every competitor carries. With 3DNA, every frame is designed collaboratively—tailored to your client’s personality, lifestyle, and facial features.
Leverage Your Expertise
Your styling, measuring, and fitting skills become your biggest assets. Show clients what true customization means—and how good eyewear should feel.
Take Full Control of Your Brand
Curate your own collections. Add your logo. Create truly exclusive frames that aren’t sold on every discount site.
Deliver a Memorable Experience
Most online shoppers aren’t browsing—they’re searching for a specific model number. There’s no connection, no interaction, no service.
You can offer the opposite: an interactive, fun, and unforgettable design experience—not just a transaction.
Eyewear as a Service
No more gambling on inventory that depreciates. Instead, shift to a smarter model where your expertise becomes the value, and each frame is made on demand.
A Product Worth Bragging About
When clients are part of the creation process, they proudly show off their eyewear—and refer others.
Don’t be another player in the commodity trap. Create a category of one with 3DNA.
Think different.
Upskill.
Outcompete.
Change the game.
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Curious? Take our eyewear design app for a test drive at https://www.3dna.org/
