“Every child is an artist. The challenge is staying an artist when you grow up.” – Pablo Picasso
At 3DNA, we believe in keeping the spark of creativity alive throughout our lives. We are dedicated to defying traditional categories and transforming the eyewear industry through creativity, craftsmanship, and technology.
Our Mission: Empowering Creativity & Craftsmanship
We are discontent with the tyranny of mass production and have designed processes that allow each link in the value chain to contribute meaningfully to the end product. Through our unique approach, 3DNA brings together the creativity of the artist and the efficiency of technology, creating an innovative synergy.
The DNA of Eyewear Design
Just as biological organisms have underlying structures that give rise to complexity, we apply the same logic to our eyewear designs. Our process involves building an instruction set: tools, processes, and algorithms that allow for infinite variations in the final product. This results in personalized eyewear, reflecting the uniqueness of each wearer.
Redefining the Eyewear Industry
Digital transformation is redefining every aspect of the eyewear industry, particularly in the face of an online shopping paradigm that increasingly disintermediates local opticians. Traditional retail and factory jobs often involve repetitive, uninspiring work—making it harder for young people to get excited about the industry.
Our Vision: Transforming the Industry
Our goal is to revitalize local communities by transforming the eyewear industry into a space that fosters creativity, craftsmanship, and individuality. Through our digital toolkit and production equipment, we augment the craft of opticianry, empowering workers to escape the commodity trap and break free from mass production.
A New Era of Personalization
We are moving away from mass-produced seasonal cycles toward individual, personalized products. Our aim is to create rewarding careers and one-of-a-kind eyewear that people truly value. We believe that highly individual production cycles—using only what’s necessary—will ultimately lead to sustainable and circular product lifecycles.
Sustainability and Circularity
At 3DNA, we embrace sustainable methods and materials to ensure that the lifecycle of our products can be reabsorbed into the environment in a balanced way. Unlike the wasteful practices of mass production, our approach is designed to minimize waste and maximize sustainability.
The 3DNA Advantage: The Inventory Alternative
By shifting to individualized production, 3DNA offers an alternative to traditional inventory-heavy methods. This shift allows for a more efficient, sustainable, and personalized eyewear production.
Want to Know More?
Register now and book a call with us to learn how 3DNA is revolutionizing the eyewear industry with creativity, craftsmanship, and technology.
